Sure, Gen Z already has loads of accolades underneath its belt (embracing physique positivity, making casual e-mail sign-offs a factor, and taking a stand for psychological well being), but when this gen goes to do one factor, it’s flip every thing into an aesthetic. From Coastal Grandmother to the summer of Side-Character energy, and now, the TikTook clear look magnificence pattern—model professionals of their late teenagers and early twenties know a distinct segment after they see one.
While I’m all for letting go of main-character vitality and Diane Keaton has a manner of creating any and all cardigans a a lot sought-after buy, it’s that final cultural second, the so-called “clean look,” that provides me pause. It’s a salient pattern that has the power to evolve from a easy hashtag to a complete persona trait, and it’s one of many latest aesthetics to seek out success exterior of TikTook and begin a brand new wave in magnificence and make-up.
Featured picture by Teal Thomsen.
What is the TikTok clean look beauty trend?
In short, it’s a natural makeup look characterized by glowy skin and slicked-back hair. But it’s not just for Gen Z. This trend is my newest beauty obsession for ultimate, effortless confidence.
And while “you look so clean” might feel like a strange compliment, as someone who spends an inordinate amount of time and energy on my skincare routine, the TikTok clean look beauty trend has a certain appeal. No more will my blemish-prone skin be subjected to layers of contour and foundation.
Instead, this skin-first approach champions your natural, unique beauty and inspires you to work with what you have to highlight your favorite features.
Is the clean look easy to recreate?
The appeal of this aesthetic is its attainability. As a self-professed skincare girl, makeup is not my forte. I prefer to play to my strengths—and time constraints. For me, the TikTok #CleanLook conjures up me to degree up my look, with out fully altering it. It’s a extra whimsical than my minimal strategy to magnificence. And whether or not you wish to look put-together on the farmer’s market, otherwise you’re bored with your contour palette and are in search of a low-maintenance routine, there’s a Clean Girl in all of us.
While you possibly can most likely create a model of this look with the merchandise already in your closet, the rise of glowy, skin-first routines imply there’s a cornucopia of clean-look merchandise simply ready so that you can discover. Here are the ins and out of the TikTook clear look magnificence pattern and all of the merchandise that may assist you obtain it.
Breaking Down the TikTok Clean Look Beauty Trend
#CleanLook or #CleanGirl on TikTok is the newest iteration of the no-makeup makeup look. Instead of the highly contoured (re: complicated) looks of yore, the Clean Look celebrates your natural beauty.
Like most things on TikTok, the trend is an amalgamation of a few preceding trends: the “That Girl” archetype and her slicked-back bun; TikTok’s emphasis on crowdsourced skincare routines that actually work; and our collective, constant yearning for glowy summer skin.
Makeup tutorials by TikTok users XO Lizah and Eva Rankin have been the primary to go viral. Then, customers started to undertake this aesthetic to indicate how common it may be. Popular make-up creators like @radhika.p18, @laurynwill_, and @mylifeaseva went viral displaying the look on completely different pores and skin tones and hair sorts. Soon, it went from an ephemeral pattern to a full-blown aesthetic. And right here I’m, obsessed.
What does it mean to look “clean”?
Obviously, anyone can look “clean.” The accessibility of the TikTok clean look beauty trend is what makes it appealing. It’s easy to imitate and works on everyone. It’s a way to highlight your own natural features, instead of trying to look like everyone else.
Unsurprisingly, the clean look puts a big emphasis on skincare. Even more than most no-makeup makeup routines, this trend prioritizes skin that actually looks like skin (ditching the idea that you need a full-coverage foundation).
Is the clean trend the same as clean beauty?
It makes sense that a generation raised on Glossier pioneered the TikTok clean look beauty trend. It’s full of makeup that doubles as skincare, products you can dab on with your fingers, and an emphasis on looking dewy and glowy.
But don’t be fooled. The clean look doesn’t have anything to do with clean beauty. However, many of the hero products do use natural, clean ingredients to promote skin health.
Achieving the clean look won’t make you shell out on expensive products either. While some creators flash their Chanel Glow Highlighting Fluid or Dior Lip Oil, different creators like (*18*) obtain the look with Ponds Face Cream and drugstore make-up.
More than something, clear woman make-up is easy, breathable, and straightforward to make use of. It’s multi-use merchandise galore. It’s gentle protection. And belief me—it’s about to be your new go-to routine.