The head of Instagram is weighing in on the platform’s future after celebrities Kim Kardashian and Kylie Jenner criticized adjustments to the app.
Kardashian and Jenner, who’re among the many prime 10 most-followed customers on the app, shared a post with their fans that learn “make Instagram Instagram again.” The publish, created by photographer @illumitati, requested the platform to cease making an attempt to be like its video-sharing competitor TikTookay.
“I just want to see cute photos of my friends. Sincerely, everyone,” learn the publish, which obtained over 1.9 million likes.
The publish additionally directed customers to a petition that requested Instagram to deliver again “chronological” feeds, to not really feel like TikTookay, to be extra photo-heavy and to “liste[n] to creators.”
Jenner’s criticism came to visit 4 years after a tweet she wrote about Snapchat’s redesign induced Snap’s inventory to drop $1.3 billion in worth.
Instagram has been specializing in making movies that take up extra of a customers’ display, The New York Times reported. The platform just lately introduced it will make all its movies Reels – Instagram short-form movies – on the app.
Instagram has additionally began to include extra urged posts on customers’ feeds, a technique very like TikTookay’s “For You” web page the place customers are met with urged movies that includes dances and memes.
CNBC reported that users are able to see content material from followers by clicking on the Instagram emblem within the app and hitting “Following.”
Adam Mosseri, head of Instagram, responded to the criticism on Tuesday and mentioned he believed the app would develop into extra video-oriented “over time.”
“We’re going to continue to support photos, it’s part of our heritage, you know I love photos. I know a lot of you out there love photos, too,” Mosseri mentioned. “That said, I need to be honest. I do believe more and more of Instagram is going to become video over time. We see this even if you change nothing. We see this even if you just look at chronological feed. We’re going to have to lean into that shift while continuing to support photos.”
Mosseri assured customers that the brand new look to customers’ feeds ― a “full-screen” expertise just like TikTookay ― was only a “test.”
“It’s a test to a few percentage of people out there, and the idea is that a more full-screen experience, not only for video but for photos, might be a bit more fun and engaging experience,” he mentioned. “But I also want to be clear, it’s not yet good.”
Facebook, which can be owned by Instagram’s mum or dad firm Meta, plans to add new aspects to its app’s design, including a “discovery engine” to compete with TikTok.