LOS ANGELES — Amazon Prime Video’s first regular-season sport because the unique dwelling of “Thursday Night Football” was a giant hit.
The Kansas City Chiefs’ 27-24 victory over the Los Angeles Chargers final Thursday averaged 15.3 million viewers throughout all platforms in response to Nielsen and Amazon’s first social gathering measurement.
Prime Video vp Jay Marine stated in a notice to employees earlier this week that “our measurement shows that the audience numbers exceeded all of our expectations for viewership.”
The sport averaged 13.0 million utilizing solely Nielsen’s scores. That is a 47% enhance from final 12 months’s Week 2 sport between Washington and the New York Giants, which averaged 8.84 million on NFL Network.
It was additionally the most-watched program throughout broadcast or cable, with CBS’ “Young Sheldon” coming in second at 3.5 million.
Amazon has informed advertisers it’s estimating a median viewers of 12.6 million viewers for the season based mostly on Nielsen numbers. The further numbers from Amazon’s monitoring comes from the corporate’s skill to measure viewing throughout related TVs, their apps and who is perhaps watching a separate feed on Twitch.
Amazon signed a three-year settlement with Nielsen final month to trace scores. It is the primary time Nielsen is monitoring and embody scores from a streaming service.
The sport additionally introduced in a document variety of subscribers to the corporate’s Prime service. Marine stated signups to Prime in the course of the sport outpaced Prime Day, Cyber Monday and Black Friday.
This is the primary season of an 11-year settlement for Prime Video to air 15 Thursday night time video games.