The time period typically refers to stealth actions by social media platforms to restrict a put up’s visibility. And it’s been developing lots currently.
Just final month, Elon Musk — Twitter’s new billionaire proprietor — used the time period within the context of the so-referred to as Twitter Files, inner firm paperwork launched together with his authorization.
They confirmed that Twitter officers had debated blocking the New York Post’s reporting on Hunter Biden, son of the present president, a month earlier than the 2020 election. Mr. Musk mentioned the paperwork proved the corporate’s leaders on the time had engaged in shadow banning.
Twitter initially defended its motion on the grounds that the reporting was unverified however later mentioned it will change its coverage for related content material.