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Activist investor Elliott eyes Salesforce

maxmas07 by maxmas07
January 23, 2023
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Salesforce founder and CEO Marc Benioff. Photo: Marlena Sloss/Bloomberg by way of Getty Images.

Activist investor Elliott Management has constructed a multi-billion greenback place in cloud software giant Salesforce, as first reported by the Wall Street Journal and confirmed by Axios with a supply near the state of affairs.

Why it issues: Elliott usually needs substantial change on the corporations it targets, and it nearly at all times will get what it needs.

  • One latest high-profile instance was Twitter, the place Elliott wanted to oust Jack Dorsey as CEO.
  • Other main tech corporations with which Elliott has been concerned embrace Pinterest, Citrix and AT&T.

The large image: Salesforce is the world’s largest software-as-a-service (SaaS) firm, however has seen its inventory value sink by round 50% since its November 2021 high-water mark.

  • Recent challenges have included slowed progress, main layoffs and the departure of co-CEO Bret Taylor.
  • Taylor is the second Salesforce co-CEO to go away, after not fairly meshing with firm founder Marc Benioff. He additionally was the driving power behind main Salesforce acquistions like Slack and Tableau, the place cultural integration proved difficult.

What they’re saying: Elliott had but to publicize particulars of its intentions, however managing companion Jesse Cohn did present the next assertion:

  • “Salesforce is one of the preeminent software companies in the world, and having followed the company for nearly two decades, we have developed a deep respect for Marc Benioff and what he has built. We look forward to working constructively with Salesforce to realize the value befitting a company of its stature.”
  • Salesforce didn’t instantly return Axios’ request for remark.

Thought bubble: There are just some corporations massive sufficient to even try a takeover of Salesforce, and so they’d all face extreme antitrust scrutiny. But that does not imply they will not strive, now that Elliott is within the image.



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